The other day, Scarborough Research indicated the huge strides Hispanics have made online especially in content downloads. The biggest growth has been music downloads. We Latinos love music! That's certainly clear when you see that 32% of Hispanics download music vs. 24% of non-Hispanics.
The top performing sites online have tons of music content. Batanga.com is a music behemoth and relative newcomer having come of age over the past four years. According to Comscore, it attracts about 700,000 unique visitors to its collection of online radio stations of all types of Latino inspired music. Other sites include Telemundo's sister network for Bicultural Hispanics, mun2 which has a companion online site: holamun2.com. Then of course there is mtvtr3s.com which has been growing over the past 2 years. And for Latinos who love their Miley Cyrus as much as their Paulina Rubio, there is Yahoo Música. iTunes now also has a Latino channel. With all of these music options online, one can only imagine that music downloads will continue to be a critical touchpoint to reach truly engaged Hispanics.
Those numbers are especially interesting when you look at the regional breakdowns. Internet usage amongst Hispanics in Phoenix jumped 43% in the past 4 years, for example. Great study. - Tom
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