Monday, March 9, 2009

Technically a Padre

Online Spanish-language content is still no where near the levels of English-language, especially targeted to U.S. Hispanics. Aside from the major Hispanic targeted portals, there has been few opportunities to target different mindsets and lifestages. This of course, is changing on a daily basis.

Case in point, an AOL-backed site, Techno Padres, launched today targeting Spanish-dominant mothers of pre-teen kids. The site's content is being powered by The Online Mom, a site targeted to tech savvy moms mostly in English. Techno Padres is a nice complement to an existing player, Todobebe, which targets pregnant women and mothers of preschool aged children. A Johnson & Johnson powered site, Baby Center en Español, also has robust content for expectant mothers, but they have yet to attract a sizable audience.

Until recently, parenting content online and in Spanish has been hard to find. Moms, hungry to find information on child rearing have flocked to social networks instead. There is a Spanish-language mommy group on MySpace with 2.7MM users. There they converse and exchange ideas on a host of issues like cold remedies and how to stop little Consuelo from biting her nails.

Becoming a parent is no doubt one of the scariest things in life. (Will I screw this kid up!?) Again, the universal human experience trumps language and culture.

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