Thursday, March 5, 2009

YouTube en Español

Last month I posted a blog about pirated Spanish-language Univision content on YouTube. The jist - there's a lot of it. So, it came as no surprise that while I was reviewing the top 10 Youtube videos of 2008, that a Spanish-language short movie, Lo Que Tú Querías Oír (What you wanted to hear), was in the #3 spot. The quirky "love story" (if you want to call it that) logged 76.5 million views. That's impressive.

What's really surprising is that the video was uploaded back in 2006! But, the video's audience didn't really take off until last year. It speaks to several factors including the shelf life of content online, the dynamics of viral and word-of-mouth online and the hyper growth in popularity of Spanish-language content online. Tons of topics for us to tackle another day, but I expect these types of examples will only continue to multiply.

1 comment:

  1. i agree that content's shelf life is much longer these days. sleeper hits. a favorite quote i heard recently is "interesting is a much better filter than new"