Sunday, April 5, 2009

Latino Smart Phone Usage


Latinos are snapping up smart phones at a rapid pace and using these phones to surf the web more often than the general population. One of my first posts, Why the iPhone is Latino discussed the high percent of Hispanic ownership of the iPhone. I argued that it was an affordable status symbol.

Today, I revise my thinking to say that it's not just a badge to make us feel good. It's also a computer in our pocket so we can "stay connected." The Mintel Study found that Hispanics who use the Internet devote nearly three times as much time weekly to browsing websites on their cell phones (1.1 hours versus 0.4 hours for non-Hispanics).

Why do we do this? Well we Hispanics certainly stay connected with more people on average than the general market. But I have a feeling that our usage of these technologies has less to do with our culture, than our age. The Hispanic median age is 26.7 vs. 37 for the general market. Younger folks tend to be more tech savvy and enjoy connecting with family and friends via the web. My hypothesis, since Hispanics are younger - our age, not our culture, make us have a greater propensity to do things like surfing the web on our phones.

1 comment:

  1. Smart phone is not very common now, how ever in a few short time it will be very popular. I really like the smart phone because present something different and i think it is very useful to everyone, that is why i prefer to looking for information about this topic or another one like costa rica investment opportunities i think it is very interesting.

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