Tuesday, February 10, 2009

Why the iPhone is Latino

As I was researching competitive information for a wireless client, I came across a really interesting fact. Over 32% of iPhone owners are Hispanic despite the fact that they only represent 15% of the population. Very interesting.

That made me wonder: why is the iPhone so popular among Latinos?

It's no surprise we like the functionality of the phone. I mean, we spend a lot of time downloading music, videos, wall papers, texting, IMing, emailing, etc. But there are plenty of other phones that do the same thing. Maybe not as cool, but certainly cheaper.

Yet, the answer is really quite simple. It's status. Who wants a Blackberry Curve when you can have an iPhone? The iPhone says something about who you are. It's like driving around in a BMW with an Administrative Assistant's salary.

And when you're present during everything from the mundane every day, to abuelitas Sunday barbeque after church, then you're part of the family. iPhone, welcome to the familia.


  1. Where did you find this data ?? 38% in particular.

  2. Yes, would love to know your data sources! Please post!

  3. What is the source of the data?